ABOUT

Streetgarden connects high fashion with culture, music and the architecture of life. The brand draws on the places, people and emotions that shape us, translating these influences into clothing.

Founded in 2026 by Giuliano Masone in Bern, Switzerland, Streetgarden began with the idea of creating clothing that carries a story and expresses its own point of view.

For Streetgarden, architecture extends beyond built spaces. It also describes how a life is composed: of encounters, memories and feelings. The forms of a city can inspire a design just as a personal moment can. Music holds a special place through its ability to shape emotions and keep memories alive.

Every design begins with the question of what it has to say. Its idea may come from music, culture, politics or an observation of everyday life. A new piece takes shape when it can give that idea a form of its own.

The pursuit of the highest quality accompanies the entire creative process. Materials, cut and construction should embody the design's message and reveal their value through everyday wear.